Setting up Audience Filters

Each and every one of our audience options (User Search, Competitor Audience, Keyword Search or Upload Followers) offers you the possibility to use filters to customize your search for better results.

To access the filters in either one of our tools, you need to click “Advanced Settings” below the search bar and then click the “+Add Filter” button. 

Using filters is optional, as we have already set in place 4 preset filters, to prevent irrelevant accounts from showing up in your searches. 

The preset filters are:

• Last Tweeted newer than 30 days - The users that will appear in your searches have tweeted in the past 30 days. 
• Followers Count at least 100 - The users that will appear in your searches have more than 100 followers. 
• Friends Count at least 100 - The users that will appear in your searches follow more than 100 other people.
• Account older than 3 months - The users that will appear in your searches opened their Twitter account longer than 3 months ago. 

These filters are already set up for you when you initiate a search. However, adding a filter from the Advanced Settings removes them, so, if you want to use them with other filters, you will have to add them again. 

Once you add/edit any filters, make sure you hit the Search button again, to refresh the results.

You can filter the accounts by looking for specific keywords within their location. So, you can add a specific location to filter for users that live in a specific area that interests you. This area can be anything someone might add in the location field on Twitter. 

Make sure you define your target audience’s location before you add a location filter, to make sure you don’t restrict your search too much. 

If you want to search for multiple locations you can use OR between the different locations. E.g. if you’re looking for people in the UK, USA, or Australia the filter should be: UK OR USA OR Australia. 

The User Location Filter can be used with User Search, Competitor Audience, and Upload Followers.

 *Almost all tweets have a location attached to them. 

So, for Keyword Search, Location in Bio is replaced with Tweet Location, which works on the same principle, except it looks for the location the tweet containing the lookup was sent from, and does not necessarily look for the user’s location.

Another difference is the fact that Tweet Location allows you to include a radius, to go beyond that specified location by a certain distance. This way, it will look for tweets that have been sent out from a certain distance near the specified location.  

This filter is used to filter accounts based on activity. Depending on how old you need the last tweets to be, you can use this filter to avoid listing accounts that have tweeted too recently. To use this filter, you need to type the minimum number of days you want since the accounts last tweeted. 

This filter is the opposite of “Last Tweeted Newer”.

This filter can be used together with the “Followers count at least” filter to create a range of data to search by. 

This filter is best used together with the “Friends count at least” filter. 

This filter is used to filter out accounts that exceed a specified number of friends (accounts they follow). Use it to avoid listing accounts that have too many friends and thus, are more likely to not actually notice your follow or tweets. To do so, you need to type in the maximum number of friends you want each account to have.

This filter is best used together with the “Followers count at most” filter or with the “Friends count at least” Filter, to generate a range of data to search by.

Unlike its counterpart, this filter prevents you from listing accounts that have less than a specified number of friends. Use it to avoid searching for accounts that follow too little people and thus are less likely to have the influence you may need.

This is one of the four filters that are preset on the lookups, if you don’t add other filters. It is set to filter out any accounts that have less than 100 followers. 

This filter is best used together with the “Followers count at least” filter. 

Use this filter to sort accounts that have a certain maximal follow ratio. 

The ratio percentage is calculated as a proportion between the number of friends and the number of followers each account has. Use it to make sure the accounts you search for don’t exceed a specified ratio percentage, so that you don’t get results of people that are less likely to follow or interact with you back.

For example, if you have an account with 100 friends and 200 followers , your ratio would be 200%, because you have twice the amount of followers. However, if you have 200 friends and 100 followers, your ratio would be 50%, because you have twice the amount of friends.

You should strive to have more than 100% ratio. 

Use this filter to sort accounts that have a certain minimal follow ratio. 

The ratio percentage is calculated as a proportion between the number of friends and the number of followers each account has. Use it to make sure the accounts you search through aren’t under a specified ratio percentage, so that you don’t list people that are less likely to follow or interact with you back

For example, if you have an account with 100 friends and 200 followers , your ratio would be 200%, because you have twice the amount of followers. However, if you have 200 friends and 100 followers, your ratio would be 50%, because you have twice the amount of friends.

You should strive to have more than 100% ratio. 

This filter uses the age of the account (calculated in months). Use it to filter out any accounts that are too recently created. This will help you avoid bot accounts and accounts that are less likely to be active. 

This is one of the four filters that are preset on the lookups, if you don’t add other filters. It is set to filter out any accounts that are less than 3 months old.

This filter uses the age of the account (calculated in months). Use it to filter out any accounts that are too old for your search. 

With this filter, you have the option to avoid listing users that don’t even have a profile pic (the so-called Twitter Eggs). Or, on the contrary, you could list just those accounts, if you’d want to. Either way, this feature makes it easy to filter accounts based on whether they have or lack an avatar. 

Do you need to reach an audience speaking a specific language? Our Language filter can help you with that. Simply select the language of your choice and look for accounts that matter to you. 

Similar to our User Search you can apply a Bio filter when you use Competitor Audience, Keyword Search or when you Upload followers. The way this works is by looking at the keyword you specified and comparing it to the words form users’ bio. As a result, this will only give you accounts that match your bio request. 

To improve your search you can do the following:

• Use “OR” to look through multiple words (e.g. “Social Media” OR marketing).
• Use quotation marks (“”) to look for exact matches to your keyword (e.g. “social media” instead of social media).
• Use this feature with EXTRA Care, as SocialBee looks for every account in the list and check which ones have your searched keyword in the details. This could take a while and you might not be able to find many accounts.
• You can try using User Search instead.

Once you add your filters, make sure to hit the “Search” button again, so we create a new search with the filters applied. 

One thing you should keep in mind when using filters is that each filter you use restricts your search. This means that, even though you’ll be able to reach a more refined audience, the number of accounts you will find matching your filters may be smaller than if you were using just the preset filters.

Also, Twitter limits the number of searches we can do within a given time interval. So if your filters are too specific, we’ll need to search multiple times to find relevant results, and so could reach Twitter’s search limits. If this happens, you’ll have to take a break and try again in 20 minutes.