Check your TikTok Profile's Performance in your Analytics Menu, which you can find on the left-side menu. Once you are on the Analytics page, go to the top-right corner to select the profile you want to preview for, and then, to the left of that, your desired time period.
⚠️ NOTE ⚠️ At the moment, TikTok does not provide any information about your demographics through their API. You can check this by going to your Analytics on their website.
Page Analytics
This is the first section of your Page Analytics, where you can take a look at how your page has grown over time. At a first glance, you will be able to see:
- The number of posts made between the first and last day of your selected period;
- The post engagement rate between the first and last day of your selected period;
- The total reach of all of your content between the first and last day of your selected period.
Engagement
Post Analytics
This section is dedicated to taking a look at the major stats of your page within a selected period of time. You will be able to assess your posts' reach and engagement, as well as some insight into your best-performing post types and categories. In this section, you will also find your Post History.
This is the first section of your Page Analytics, where you can take a look at how your page has grown over time. At a first glance, you will be able to see:
- The average number of posts made per day between the first and last day of your selected period;
- The average reach of your posts per day made between the first and last day of your selected period;
Right under, you will have a graphic where you can see the overall posting (in the Posts tab) growth and a display of your daily reach (in the Reach tab). You will also be able to filter according to each post type you have shared.
Category Metrics
Post Type Metrics
Post Metrics
In your Post Metrics, you can find all the posts made within your selected date range. You will be able to see your full post (and add it to SocialBee if needed), as well as the number of likes, comments and replies, and shares it has. Furthermore, you will ll be able to see your total number of impressions and engagement. This functions as a Post History as well, where you can find all posts made via SocialBee or externally (outside of our tool's scheduling abilities).
Insights
This section is dedicated to giving you an overlook at your page within a selected period of time. You will be able to see the best of the best here, in order to calibrate your content and schedule accordingly.
Distribution during the day
In this section you can look at a bubble map (or switch to a heat map at the top right corner), to see when your posts perform best. You will be able to filter by category and engagement (likes, comments, shares, or overall). The bigger the bubble, the bigger the impact!
Top 3 Categories
In your Top 3 Categories, you can find the best performing categories as well as your posts' performance per category. Here, you will see your total reach, the average number of likes, comments, and shares of your posts, as well as the best posting time for each category.
Top 3 Post Types
In your Top 3 Post Types, you can find all the best performing post types (text, link, single image, carousel, video, or unknown). Here, you will see your total reach, the average number of likes, comments, and shares of your posts, as well as the best posting time for this type of post.
Top 3 Posts
In your Top 3 Posts, you can find all the best performing posts, regardless of their category or type. Here, you will see your engagement rate, the number of likes, comments, and shares of your posts, as well as the best posting time for this type of post.
In the top-right corner, you can sort by type of engagement (like, comment, share), total engagement, or switch them in chronological order.