Check your Instagram Business Profile's Performance in your Analytics Menu, which you can find on the left-side menu. Once you are on the Analytics page, go to the top-right corner to select the profile you want to preview for, and then, to the left of that, your desired time period.
Page Analytics
This section is dedicated to taking a look at the major stats of your page within a selected period of time. You will be able to assess your Profile's growth, reach, and engagement, as well as some demographic information about your audience.
Instagram Growth
This is the first section of your Profile Analytics, where you can take a look at how your profile has grown over time. At a first glance, you will be able to see:
- The number of posts made between the first and last day of your selected period;
- The growth of your page made between the first and last day of your selected period;
- The total number of impressions between the first and last day of your selected period;
- The total number of profile views between the first and last day of your selected period;
- The total reach of all of your content between the first and last day of your selected period.
Right under, you will have a graphic where you can see the overall growth (in the Fans tab) and a daily breakdown of it (in the Gained & Lost tab).
Followers Count – Gained & Lost
This tab is a secondary method of displaying your gained and lost likes over the selected time period. You can also switch to it by clicking on the Gained & Lost button at the top right corner.
If you hover over each of the bars, you will see a detailed breakdown of the growth during each day. You will see the total followers count, the number of followers gained, and the number of followers lost.
Demography
The following section of this page is your Demography information. Here, you will be able to see how your followers are split according to age, gender, and language.
Lastly, you will see a world map that gives you insight into your profile's followers. Here, you can hover over each country to see the exact number of people you can reach in every specific country.
Engagement
The last section about your profile looks at your engagement. In this section, you will be able to view the way your profile clicks is split on each day, as well as a heatmap for an hourly breakdown.
Post Analytics
This section is dedicated to taking a look at the major stats of your page within a selected period of time. You will be able to assess your posts' reach and engagement, as well as some insight into your best-performing post types and categories. In this section, you will also find your Post History.
This is the first section of your Page Analytics, where you can take a look at how your page has grown over time. At a first glance, you will be able to see:
- The average number of posts made between the first and last day of your selected period;
- The average reach of your posts made between the first and last day of your selected period;
- The best post type between the first and last day of your selected period.
Right under, you will have a graphic where you can see the overall posting (in the Posts tab) growth and a display of your daily reach (in the Reach tab). You will also be able to filter according to each post type you have shared.
Category Metrics
In your Category Metrics, you can find all the statistics regarding your posts' performance per category. Here, you will see your total reach, the average number of likes and comments, as well as the best posting time for each category.
Post Type Metrics
In your Post Type Metrics, you can find all the statistics regarding your posts' performance according to their posting type (single image, single video,, or unknown). Here, you will see your total reach, the average number of likes, and comments, as well as the best posting time for each type of post.
Post Metrics
In your Post Metrics, you can find all the posts made within your selected date range. You will be able to see your full post (and add it to SocialBee if needed), as well as the number of likes, comments, and shares it has. Furthermore, you'll be able to see your total number of impressions and engagement. This functions as a Post History as well, where you can find all posts made via SocialBee or externally (outside of our tool's scheduling abilities).
At the top right corner, you can select to filter by most recent first, oldest first, or by the number of likes, comments, and engagement.
Insights
This section is dedicated to giving you an overlook at your profile within a selected period of time. You will be able to see the best of the best here, in order to calibrate your content and schedule accordingly.
Distribution during the day
In this section you can look at a bubble map (or switch to a heat map at the top right corner), to see when your posts perform best. You will be able to filter by category and engagement (likes, comments, or overall). The bigger the bubble, the bigger the impact!
Top 3 Categories
In your Top 3 Categories, you can find the best performing categories as well as your posts' performance per category. Here, you will see your total reach, the average number of likes and comments, as well as the best posting time for each category.
Top 3 Post Types
In your Top 3 Post Types, you can find all the best performing post types (single image, single video, carousel, or unknown). Here, you will see your total reach, the average number of likes and comments, as well as the best posting time for this type of post.
Top 3 Posts
In your Top 3 Posts, you can find all the best performing posts, regardless of their category or type. Here, you will see your engagement rate, the number of likes, clicks, comments, and shares of your posts, as well as the best posting time for this type of post.
At the top-right corner, you can sort by type of engagement (like, comment, share), total engagement, or switch them in chronological order.