Your Google Business Profile (formerly Google My Business) is often the first impression people get of your brand. Keeping your business listing active with up-to-date information helps you appear more trustworthy and visible on Google Search and Google Maps. 

For local businesses, this visibility directly impacts foot traffic, calls, and website visits.

But since Google doesn’t support native post scheduling, maintaining consistency can quickly become a chore.

SocialBee lets you plan, schedule, and publish Google Business Profile posts automatically, so your business stays active even when you’re offline. 

What can you post on your Google Business Profile from SocialBee?

With SocialBee, you can easily publish offers and event posts directly on your Google listing.   

Each post can include:

• One image (up to 5MB)
• Add website links and lead people to your most important pages
• Up to 1,500 characters of text    

These simple posts go a long way toward improving your visibility and engagement by showing Google (and your audience) that your business is active and relevant.

Once you know what you can post, the next step is to connect your Google Business Profile to SocialBee.

Connect your Google Business Profile to SocialBee

Before you can schedule or publish posts, you need to connect your Google Business Profile to your SocialBee workspace. This allows SocialBee to post directly to your listing when your scheduled time arrives using the Business API securely.

Here’s how to connect your Google Business Profile to SocialBee: 

1. Go to the SocialBee dashboard here, and scroll to the "Connect a new account" section.
2. Click on "+ Location" under Google Business Profile.

3. You will be prompted to select your Google Business account associated with your profile, and then to authorize SocialBee to post for you.

4. Select the Google Business Profile(s) you wish to connect to SocialBee. You need Primary Owner, Owner or Manager permissions on the account you want to connect.

5. Once you've connected your Google Business Profile account, you'll be able to see it in the SocialBee dashboard.

Necessary permissions for connecting your Google Business Profile to SocialBee

To successfully connect your Google Business Profile, you’ll need Primary Owner, Owner or Manager permissions. This ensures you can authorize SocialBee to post updates directly to your listing.

If you’re managing a business owned by someone else (like a client), you may need to request the proper permissions first.

Here’s how to grant or verify current access:

1. Log in to Google Business Profile at business.google.com
2. From your Business Profile Manager, select the business you want to connect.
3. In the left-hand menu, go to “Business Profile settings” → “People and Access.”
4. Click “Add” and enter the email address of the Google account you’ll use to connect to SocialBee.
5. Click “Invite.” The invited user will receive an email. Once they accept, they’ll appear in the managers list.

Once your access is confirmed, you’re ready to start creating and scheduling your posts directly from SocialBee. Now, let’s look into how to post on Google My Business.

How to schedule posts on Google Business Profile 

With your Google Business Profile connected, you can create and schedule updates directly from your SocialBee dashboard. The process is intuitive and gives you complete control over your post design and timing.

To schedule Google My Business posts (now Google Business Profile) from SocialBee, follow these steps:

1. From any screen in SocialBee, click “Create Post.”
2. Select your Google Business Profile from the left sidebar.
3. Click “Customize each” to reveal Google-specific posting options.

4. Write your caption or click the AI button to instantly generate your text, images as well as more post ideas.

5. Add your image and use the built-in editing tools to crop, flip, or resize it.

6. Use SocialBee’s Canva integration to create graphics or pick free, high-quality images from Unsplash.

7. Format your caption with bold, italic, or strikethrough styles and add emojis for clarity or tone.
8. Select a CTA type (e.g., Book, Shop, Sign-In) and add your page link.

9. Assign your post to a content category or folder to keep everything organized and aligned with your weekly posting plan.
10. Choose the post’s position in the queue (top or bottom).
11. Schedule your post for a specific date and time or publish immediately.
12. Toggle “Re-queue after posting” to reuse posts until a set date or until you delete posts.
13. Enable “Expire post” if you want your update to automatically expire after a set date.

14. Preview your post on the right-hand side to see how it’ll appear on your Google listing.
15. Mark it as “This is approved” for publishing, or save it as “This is a draft” if it needs further edits or approval.
16. Click “Create post.” Your post will go live automatically at the scheduled time.

Why schedule Google Business posts with SocialBee

Google Business Profile doesn’t offer a built-in way to schedule posts. Each update has to be published manually, which can quickly become difficult to manage across multiple locations. 

With SocialBee, you can do more than just schedule posts:

• Post regularly to multiple accounts at once: Save time by publishing to several Google Business Profiles from one dashboard. Publish business announcements and product posts automatically, keeping your listing filled with up-to-date information.
• Collaborate with your team: Assign roles, request feedback, and approve posts before publishing. 
• Use Copilot for AI assistance: Generate a complete posting plan tailored to your business type and audience.
• Manage customer questions: View and respond to questions from your Google Business Profile directly through SocialBee’s social inbox, so you never miss an opportunity to engage.
• Analyze performance: Track how your Google posts perform and export easy-to-read PDF reports for clients or internal reviews.

What type of posts should you share on Google Business Profile?

The best post ideas for Google Business are those that give people a reason to visit, call, or learn more about your business. Focus on content that’s timely, visual, and useful.

Here are the top post types to share on your Google Business Profile:

• Product posts: Promote new products or popular services with a short description, a photo, and a link to your website or store page. These posts help showcase what you offer and attract more clicks.
• Business announcements: Keep your listing filled with up-to-date information such as new hours, openings, service updates, or holiday notices. Customers rely on these posts to know what’s current.
• Event posts: Highlight upcoming events such as community gatherings, workshops, or promotions. Always include clear event details, the event date, and a date range if it runs over multiple days.
• Special offers: Share discounts, coupon codes, or time-limited promotions to drive immediate action. Include expiration dates to create urgency.
• Behind-the-scenes posts: Add personal touches like team introductions, milestones, or customer stories to build trust and connection.