Posting Reels to Facebook Pages

Reels are short-form video content, and they can really boost your engagement on their platform.

How to schedule a Facebook Reel in SocialBee

Reel direct posting is available in SocialBee for Facebook Pages ONLY. Additionally, the Reels should be under 90 seconds in duration and have an aspect ratio of 9:16.

Here's a step-by-step guide:


Once you have entered the Post Editor, make sure to have Facebook selected as the social media profile to which you want to post.


Below the text box, you will find two buttons. Click on "Customize for each profile."


Then, at the top-right corner, you will be able to choose where you want your posts to be shared from the drop-down menu – in this case, it should be Reel.


Add your caption and reel. 


Save your post as “Approved” or as Draft. See here the difference.

Media File Limitations and Maximum Size

In order to post a Facebook Reel, our video must meet the following requirements:

Property Minimum Value Maximum Value
Video Resolution 540 x 960 (540p) N/A
Aspect Ratio 9:16 9:16
Frame Rate 23 60
Duration 4 seconds 90 seconds
File Size N/A 512Mb


At the moment, publishing Reels on Facebook Groups or Personal Profiles is not available directly. The only supported video formats are MP4 and MOV.


  • File Type: .mp4
  • Resolution: 1080x1920 or greater
  • Video Settings: H.264/ H.265 compression, square pixels, fixed frame rate, progressive, AAC audio at 128kbps+

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