Learn how to post a Reel on Facebook from SocialBee with this step-by-step guide.

What are Facebook Reels?

Facebook Reels are short-form video content (vertical videos up to 90 seconds) created for quick, engaging viewing. They appear in the Reels tab, can surface in users’ News Feed as recommended by Facebook’s algorithm, and are visible to anyone who visits your profile. 

Reels are an effective way to reach new audiences and increase engagement by sharing tutorials, joining trends and challenges, highlighting behind-the-scenes moments, and more.

Can you schedule Facebook Reels?

Yes, you can schedule and automatically publish Facebook Reels to your Facebook Page through SocialBee. To be eligible for direct posting, your Reel must be between 4 and 90 seconds long, have a 9:16 vertical aspect ratio, a minimum resolution of 540 × 960 (540p), and be under 512 MB in size.

If you’re posting to a Personal Profile, you can still schedule your Reels in SocialBee. When it’s time to post, you’ll get a mobile notification from the SocialBee app. With just a few taps, SocialBee copies your caption, downloads your video, and opens the Facebook app so you can share your Reel right away.

Facebook Reels: Content requirements 

The only supported video file formats for Facebook Reels are .MP4 and .MOV.

Facebook Reels: Recommendations

To ensure your Facebook Reels upload and play smoothly, we recommend the following settings:

• File type: .mp4
• Resolution: 1080 × 1920 or higher
• Video settings: H.264 or H.265 compression, square pixels, fixed frame rate, progressive scan, and AAC audio at 128 kbps or higher

Posting Facebook Reels on different types of profiles

The way Facebook Reels are published through SocialBee depends on the type of Facebook account you’ve connected.

• Facebook Pages: Reels scheduled for a connected Facebook Page are published automatically by SocialBee at the exact time you set.
• Facebook Personal Profiles: Reels scheduled for a Personal Profile will send a mobile reminder when it’s time to post. You’ll receive a notification from the SocialBee app, and with just a few taps, SocialBee will copy your caption, download your video, and open the Facebook app so you can publish quickly and easily.

How to Schedule Facebook Reels for Business and Creator Profiles (Direct Publishing)

With SocialBee, you can easily plan and schedule Reels for any connected Facebook Page. Once your video meets Facebook’s format requirements, SocialBee will automatically publish it at your chosen time.

How to schedule a Reel on Facebook:

1. Click "Create post" at the top of your SocialBee dashboard.

2. Choose your Facebook Page from the left menu.
3. Turn on "Customize each" to unlock Facebook-specific options or tailor your post for different platforms if you’re cross-posting.
4. From the dropdown menu, select "Reel" as your Facebook post type.

5. Write/add captions (5000 character limit) in the post editor, or click "AI" to generate it automatically.

6. Click the photo icon to upload your Reel.
7. Click the thumbnail icon in the bottom-right corner of your video to upload a custom cover image for your Reel.

8. Use the "Hashtag Generator" (wand + # icon) to find relevant hashtags
9. Click the # icon to insert your saved collections of hashtags.

10. Format your caption using bold, italic, or strikethrough text, and add emojis to make key points stand out.

11. To tag a Facebook Page, make sure "Customize each" is activated, type "@" in your caption, and paste the Page handle. If a Facebook Page has no @handle, check its URL (e.g., facebook.com/socialbeeio-1234567891234567) and use the numbers at the end as the identifier by adding @ in front (e.g., @1234567891234567).

12. Click "1st comment" at the bottom of the editor to schedule your first comment.

13. Add your post to a "Post category" to organize your content and automate your posting schedule.
14. Choose when to publish:
    • "Post now" to publish immediately.
    • "Post at a specific time" to schedule your Reel in advance. SocialBee may also suggest the best posting times based on your previous Facebook performance.
    • Optionally, turn on "Re-queue after posting" to automatically reshare your Reel later, or enable "Expire post" to remove it after a specific date.

13. Review the real-time preview on the right side of your screen.
14. Set your post status:
    • Toggle "This is approved" to schedule it.
    • Mark "This is a draft" if it still needs review.

17. Click "Create post". SocialBee will automatically publish your Facebook Reel at the time you’ve scheduled.

Scheduling Facebook Reels through SocialBee helps you stay consistent, plan ahead, and make the most of Facebook’s growing video reach.

How to schedule Facebook Reels for Personal Profiles (publishing via Reminders) 

If you’re posting a Reel to a Facebook Personal Profile, SocialBee will send you a mobile reminder when it’s time to publish. This lets you prepare your post in advance while still sharing it easily through the Facebook app.

Follow these steps to publish your Facebook Reels to your Personal Profile:

1. To post via Reminders, set up the SocialBee mobile app on your mobile device. Read more about this here →
   1. Download for IOS (iPhone)
   2. Download for Android
2. Enable push notifications so you never miss a posting reminder.
3. Make sure you’re signed into the right Facebook account on your mobile device.
4. On your desktop, open the SocialBee web app, create your Reel post, and schedule it for your Facebook Personal Profile.
5. When it’s time to publish, you’ll get a push notification from the SocialBee app.
6. Tap the notification to view your scheduled post details, including your caption, media, and time.
7. Tap "Post now" to start publishing.

8. Confirm that you’re logged into the correct Facebook account.
9. SocialBee will automatically copy your caption and open the Facebook app for you.
10. On Facebook, create a new post and paste your caption (it’s already copied to your clipboard).
11. Upload your image or video, which SocialBee saves to your phone automatically.
12. Add any finishing touches (like tags, locations, or stickers), then tap "Post" to share your Reel.

Frequently asked questions

Can you schedule Facebook Stories with SocialBee?

Yes, you can schedule and publish Facebook Stories directly through SocialBee, but only for Facebook Pages. Stories must include one image or one video, use a 9:16 aspect ratio, and follow Facebook’s media size and duration requirements.

If you’re posting to a Personal Profile, Stories can still be scheduled in SocialBee. You’ll simply receive a mobile reminder when it’s time to post. The SocialBee mobile app will copy your caption, download your media, and open Facebook so you can publish your Story manually in just a few taps.

Can you post on Facebook Groups with SocialBee? 

Yes, you can post to Facebook Groups using SocialBee, but not through direct publishing. Since Meta discontinued the Facebook Groups API on April 22, 2024, all third-party scheduling tools (including SocialBee) lost the ability to post automatically to groups.

To continue posting, SocialBee now supports Universal Posting for Facebook Groups. You can plan, schedule, and organize your Group content in SocialBee just like any other post. When it’s time to publish, you’ll receive a mobile notification from the SocialBee app. Tapping the reminder will copy your caption, download your media, and open the Facebook app so you can post to your Group manually in just a few taps.

Can you schedule Instagram Reels with SocialBee?

Yes, you can schedule and publish Instagram Reels directly from SocialBee. If you’re using a Business Profile, your Reels will post automatically at the scheduled time. For Creator and Personal Profiles, you can still plan and schedule Reels in advance, you’ll just receive a mobile reminder from the SocialBee app when it’s time to post.

Do I need a Business or Creator account to schedule Facebook Reels with SocialBee?

You can schedule Facebook Reels from both Pages and Personal Profiles in SocialBee.

However, to enable automatic publishing, you’ll need to connect a Facebook Page, which functions as a Business or Creator account. These account types support direct publishing through Meta’s API, allowing SocialBee to post your Reels automatically at the scheduled time.

If you’re posting from a Personal Profile, you can still schedule your Reels in SocialBee. When it’s time to post, you’ll receive a mobile reminder through the SocialBee app to publish your Reel manually from the Facebook app.