Learn how to use SocialBee’s Bluesky scheduler to plan your posts ahead of time.       

What Is Bluesky?

Bluesky is a decentralized social media platform founded by former Twitter CEO Jack Dorsey. It’s designed to give users more control over their data, online identity, and the algorithms that shape their feeds.

The Bluesky app looks and feels similar to Twitter but runs on the AT Protocol, an open framework that allows people to move their accounts, followers, and content across other platforms that use the same network.

One of Bluesky’s standout features is the ability to use your own custom domain as your username. For example, instead of a standard handle, you can connect your custom domain to your profile to build a stronger and more recognizable online identity.

Users can explore Bluesky to discover trending posts, join conversations, and connect with a growing Bluesky community focused on open discussion and user ownership.

By connecting your Bluesky account to SocialBee, you can schedule and manage your own posts, plan your content strategy, and maintain a consistent presence across Bluesky and your other social media platforms.

What types of Bluesky posts can I schedule with SocialBee?

From SocialBee, you can schedule text posts (up to 300 characters), links, and up to four images (each up to 1 MB) directly to Bluesky.

Here’s the Bluesky post types SocialBee supports:

• Images
  • Maximum file size: 1 MB per image
  • Up to 4 images per post
  • Direct posting supported
• Links
  • Links are fully supported and can be added anywhere in your caption.
• Text posts
  • Bluesky supports up to 300 characters per post.

Available features for Bluesky SocialBee direct posting

How to connect your Bluesky profile to SocialBee

Before you can publish posts, you need to connect your Bluesky account to SocialBee. You can do this in two ways: using your Bluesky password directly or through an app password.

If you prefer not to share your login credentials with your social media manager, you can generate an App Password in Bluesky first.

A. Retrieve an App Password from Bluesky (Optional)

To create an app password in Bluesky, follow these steps:

1. Log in to your Bluesky account.
2. Go to “Settings.”
3. Open “Privacy and Security,” then click “App passwords.”
4. Click “Add App Password.”
5. Enter a unique name for the app password.
6. Tick the box to allow access to direct messages.
7. Click “Next.”
8. Copy the generated app password.
9. Click “Done.”

B. Connect your Bluesky profile in SocialBee

Once you’ve generated the app password, return to your SocialBee dashboard to complete the setup.

1. Go to your SocialBee dashboard here and scroll to the “Connect an account” section.
2. Click “+ Profile” and select “Bluesky.”

3. When prompted, enter your Bluesky handle (without the “@” symbol) and paste the app password you generated.

4. Click “Connect.”

Once connected, your Bluesky profile will appear in your SocialBee dashboard, and you’ll be ready to create and schedule posts.

How to Schedule Posts on Bluesky

After connecting your Bluesky account to SocialBee, you’re ready to start creating and scheduling your posts.

Here’s how to schedule Bluesky posts from SocialBee:

1. From any screen in SocialBee, click “Create Post” at the top of the screen.

2. Choose your Bluesky profile from the left sidebar.

3. If you’re posting the same post across multiple social media accounts, turn on the “Customize each” toggle to create unique versions for each platform.    

4. Type your caption directly in the text box or click the AI button to generate Bluesky content ideas, captions, and images.

5. Add up to four images per post (1 MB each).
6. Optionally, add an alt text description to your images for accessibility.

7. To tag someone on Bluesky, make sure the “Customize for each profile” option is enabled, then type”@” followed by their handle to search and select the right account.
8. Edit your image by flipping, cropping, or resizing to get the ideal aspect ratio.

9. Click the Hashtag Generator icon (wand + hashtag) to get relevant hashtags based on your caption and media.

10. Save hashtag sets by clicking the simple “#” and reuse them in future posts.

11. Format your text with bold, italic, or strikethrough.
12. Add emojis to enhance your post.
13. Use our GIPHY, Unsplash, and Canva buttons to create or upload media.

14. Add your post to a category (content folder) to organize it by topic.
15. Set the post’s position in the category queue (at the top or bottom of the list).
16. Choose to “Post now” or “Schedule at a specific time.”
17. Enable “Re-queue after posting” if you want the post reshared until it expires or is deleted.
18. Enable “Expire post” if you want the post to automatically expire after publishing or on a specific date.

19. View a real-time preview on the right side of the screen and edit until your post looks perfect.
20. Toggle “This is approved” to publish immediately, or select “This is a draft” if you need more edits or team approval.
21. Click “Save post.” Your Bluesky content will go live automatically at the date and time you’ve set for it.

Manage all your upcoming Bluesky posts inside your content calendar in SocialBee. This unified view helps you balance your activity across multiple accounts and keep your same post schedule aligned with your overall social media strategy.